Momentum Energy’s new partnership with surf brand Rip Curl got off to a flying start this week with Lakey Peterson winning $5,000 for the highest heat score in the Momentum Energy Power Round at the 52nd Rip Curl Pro presented by Ford at Bells Beach.
Momentum Energy is a major sponsor of Australia’s top surfing event and naming rights sponsor for the Rip Curl Pro’s aerial spectacular – the Power Round, which traditionally sees competitors give it their all - the winner advancing directly through to the quarter finals.
The two Australian companies joined forces to promote sustainability and the partnership will also see Momentum Energy supplying electricity to Rip Curl’s network of retail stores in Victoria, New South Wales and South Australia as well as to their head office in Torquay.
Momentum will also offer its competitive clean energy product, SmilePower, to all Rip Curl employees.
Momentum Energy’s Managing Director, Nigel Clark, says Momentum Energy is proud about its new partnership with Rip Curl.
“We are delighted to be partnering with Rip Curl, and supporting such an iconic event as the Rip Curl Pro at Bells Beach. It’s wonderful for two Australian brands to unite and support each other.”
Rip Curl supports its commitment to the environment through Rip Curl Planet, the company’s social responsibility program that focuses on protecting the environment.
“Momentum Energy is backed by Hydro Tasmania, Australia’s leading renewable energy business, so we are looking forward to working with a community that shares our own commitment to sustainability,” Clark said.
“Sustainability is one of Momentum Energy’s core values and this partnership allows us to put these values into action.”
As a sustainability partner of Rip Curl Planet, Momentum Energy staff will join Rip Curl staff to clean up local beaches on the annual Rip Curl Planet Day.
Rip Curl’s Group Advertising and Marketing Chairman, Neil Ridgway, said that he had great confidence in the partnership.
“Momentum Energy is a company not unlike our own. They have strong values, want to add value for their customers, and are prepared to partner on projects outside their core business.”
“Business to Business partnerships are more important than banners on a beach, and ongoing thought about how to leverage off each other helps to provide benefits to both Momentum and Rip Curl customers,” Ridgway said.